“Avery Dennison Collection Autumn/Winter 2009/2010”

Published 18th September 2008

Winter-inspired visions of new colour harmonies and materials

24 programmes of the new designer collection at the Munich Fabric Start and Tissu Premier

Watford, UK September 18th 2008: Avery Dennison, the leading global manufacturer of labels and printing systems for the textile apparel industry, is pleased to announce that it has launched its new “Designer Collection Autumn/Winter 2009/2010”.

Avery Dennison has chosen the “Vision” theme, which was launched last week at the Munich Fabric Start (“MFS”), in the Munich MOC and at Tissu Premier in Lille. The Collection was created by designers from Germany, France and the USA.

The collection contains a total of 24 programmes, which are divided into four themed groups; Sensitivity, Sensorial, Indulgence and Folklore, which were stimulated by the colliding worlds of nature and technology and the traditional and modern world.

Gerard Spinella, Director of Creative Services at Avery Dennison Information and Brand Management Division commented:

“Our vision was to create a collection that would represent the variety of national and geographic influences within our global team of designers, and would allow these influences to unfold with free and creative expression.”

“We believe that this has been achieved through a selection of colours, textures and techniques used throughout the collection.”

Thomas Willing, Managing Director for Germany, added:

“We are the market leaders in textile apparel labelling. Our international fashion customers expect us not to simply deliver convincing interpretations of trends and styles, but also to offer a wide variety of creative examples, which will do justice to the different collection styles of the various garment manufacturers.”

This season’s themes experiment with the introduction of new colour harmonies, the unusual combination of organic and synthetic materials as well as new manufacturing techniques. Winter provides the necessary inspiration, as it covers life with an icy gloss in order to protect and prolong. Whatever can be seen through the ice and snow – in terms of beauty and lasting values – shall find its artistic expression in the new collection.

With regard to materials, there will be a mix and match of fantasy, which will also include some ethnic aspects. Patchwork techniques and fantasy patterns are leading the way, with rustic organic structures being combined with technical details for men’s fashion and romantic touches for women’s fashion.

The 24 programmes include men and women’s fashions with a variety of options to meet customer needs. The women’s collection includes themes such as: “Rarity”, with its precious velvet structures; “Capricious” which combines leather and crocodile; “Reborn” displays a two-part label, with an attached clip on key ring; “Visionary” is available as a digital print on a woven label,with fur and silicon relief; “Natural Innocence” has an electricity pylon on banana paper, with a film imprint to provoke thoughts about the incompatibility of ecological awareness and glamour; and finally “Buzzz” shows a dragonfly hangtag, whose transparent wings are made of foldable self-dissolving paper.

Men’s fashion is dominated by both rustic and elegant elements. The Collection includes themes such as “Homeland” which carries masculine and earthy undertones, featuring sheepskin and genuine leather. The web label recreates a wooden structure, and the appearance is complemented by a seal, which is compostible and fixed using hemp. “Carbon” is particularly elegant - it has a black shimmer and is finished with lacquer and imprints.

Great for the childrens’ collections is “Jolie Dolly” with a puppet that can be detached and used as a toy. The trend clearly goes towards high quality labels, designed to be collected as opposed to thrown away.

Further to the “Avery Dennison Collection Autumn/Winter 2009/2010”, at the MFS show the Company presented the special themes of RFID item level tagging as well as eco-friendly label solutions, heat transfers and packaging solutions.


About Avery Dennison Corporation

Avery Dennison Corporation is a world leader in self-adhesive labelling materials, stickers for retailers, card and labelling systems as well as office products. The group has its headquarters in Pasadena, California. It is one of the FORTUNE 500 companies and, in 2007, made a turnover of $6.3 billion. Avery Dennison employs more than 30,000 staff in more than 60 countries. The company develops, manufactures and distributes a broad range of products for consumers and industrial markets. The product range of Avery Dennison includes: Self-adhesive materials of the Fasson brand, Avery Dennison brand products for retailers and clothing markets, office products and graphics media of the Avery brand as well as special tape, self-adhesive stamps and labels for a variety of applications for the automotive, industrial and consumer goods markets.
Internet: www.ris.averydennison.com